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Gear for the land of the free.

OSS America
Pricing · Transparent

Built for the long haul.
Priced for the work.

Start free, then three paid tiers. Real numbers. Every dollar accounted for. No surprise fees, no platform-take-rate roulette. Pick the tier that fits — and on paid tiers, 50% comes straight back as ad spend in your first year.

Free to flagship

Pick what fits.
Switch anytime.

Pay monthly or annually (annual = 2 months free). Cancel anytime — no contract lock-in beyond what you've prepaid.

Scout

Test the platform — on us.

Best for: any qualifying brand that wants proof before paying.

Free

120-day full trial · no card required

  • Storefront at /brands/your-brand
  • Up to 5 products
  • Listed in the Brand Directory + category pages
  • 120-day full trial — the Reach Pool included
  • After 120 days: stays free, capped at 5 products (Reach Pool pauses)
  • No card required · still clears the three pillars + Creed
Start free
Most Popular

Featured

Where most brands land.

Best for: established brands ready to grow.

$299/month

or $2,990 / year · save $598

  • Everything in Scout, unlocked
  • Up to 200 products
  • Verified American-Made badge prominence
  • Category banner rotation · priority placement
  • 1 Dispatch newsletter feature / month
  • Full Reach Pool — 50% of your fee ($149.50) → your reach
Apply at Featured

Flagship

The whole platform behind you.

Best for: brands with audience-scale ambition.

$599/month

or $5,990 / year · save $1,198

  • Everything in Featured
  • Up to 500 products
  • 15 brand videos — censorship-proof hosting (rolling out at launch)
  • Homepage feature slot in rotation
  • Weekly Dispatch feature (4× the reach)
  • Direct founder line — call/text the OSS team
Apply at Flagship

Need more?

Bigger than 500? Let's build it.

Best for: large brands beyond 500 products or with custom needs.

Custom

Tailored to your needs

  • Everything in Flagship
  • 500+ / unlimited products
  • Expanded video capacity
  • Custom placement + co-marketing
  • Dedicated account support
Talk to us
Wave 1 Charter · Limited cohort

Apply during the Co-Op Year.
Get the Charter bonus.

Brands that join in the first wave pay the same monthly fee — but get extra reach during the Co-Op Year program. Charter spots are limited to the first cohort.

Charter Featured

+1 newsletter slot per month (2 instead of 1)

Double the Dispatch reach

Charter Flagship

+1 homepage takeover per quarter

Plus Charter Brand badge prominence

Charter bonuses apply during the Co-Op Year program (your first full year). After the program ends, you continue at standard package benefits. OSS America is a private company; Charter privileges are operating commitments to the first wave, not equity or governance rights.

The Co-Op Year math

Half of your fee
becomes your reach.

The Year-1 Co-Op pledge: every dollar you pay splits 50/50. Half feeds the platform-wide Reach Pool. Half runs operations. Documented monthly. No black boxes.

Featured · $299/month

To Reach Pool

$149.50

To Operations

$149.50

Pooled monthly across every brand on the platform. Spent on Rumble, X, 2A podcasts, print, and creators. Reported back to every brand.

Flagship · $599/month

To Reach Pool

$299.50

To Operations

$299.50

Pooled monthly across every brand on the platform. Spent on Rumble, X, 2A podcasts, print, and creators. Reported back to every brand.

Scout (free) brands get the full Reach Pool during their 120-day trial; after that the Reach Pool is a paid-tier benefit.

Pool 100 brands at the Featured tier,
and the Reach Pool clears $14,950 / month — $179,400 / year.

Verify the math: $149.50 × 100 brands × 12 months. No spin, no ARPB blends — just the line you can re-run on a napkin.

How it compares

Why a flat fee beats
a platform take-rate.

PlatformWhat you payWhat comes back as your reachCan deplatform you for category?

OSS America (Featured tier)

$299 / month flat50% → $149.50 / month back to platform-wide adsNo — the Creed gate protects 2A + American brands

Amazon

15–30% of every sale + ads on top$0 back — ads cost extraYes — 2024 tactical sweeps removed thousands of listings

Faire (B2B)

25% commission first order, 15% rest + monthly fees$0 back — listing onlyYes — restricted categories excluded

Shopify

$39 – $2,000 / month + 0.5–2.9% transaction fees$0 back — your own storefront, your own marketingMostly no — but payment processor (Stripe) can

Etsy

6.5% transaction + listing + payment fees$0 back — minimal discoveryYes — firearm + many tactical categories banned

On a $50,000/year online business, Amazon's 20% take = $10,000/yr in fees AND $0 of reinvested reach.
OSS America Featured = $3,588/yr · with $1,794 reinvested as platform-wide ads. The math isn't close.

Included in every tier

What every brand gets, no matter the tier.

  • Creed-protected listing — no algorithmic moderation
  • Storefront URL at /brands/your-brand-name
  • Monthly Reach Pool transparency report
  • Cancel anytime · no contract beyond prepaid period
  • Brand-owned product images + copy
  • Direct customer routing (no platform middleman)
  • Switch tiers up or down anytime
  • 30-day money-back guarantee on first payment
  • Questions answered

    The straight answers.

    What does the Reach Pool actually buy?

    Documented monthly: ads on Rumble, X, Truth, Locals, GETTR · sponsorships of 2A and outdoor podcasts · print placements in Recoil, Guns & Ammo, Field & Stream · partnerships with named outdoor + 2A creators. Every line item reported to every brand. No Meta, no Google, no TikTok — they reject our ads.

    Can I switch tiers later?

    Yes. Move up or down anytime. We pro-rate the difference. No penalty either way.

    Is there a contract or minimum term?

    No. Monthly = month-to-month. Annual = save 2 months but cancel anytime (we refund unused months after the first 90 days).

    What if my application is rejected?

    You get a real explanation, not an auto-rejection. We charge $0 unless you're approved. If we don't think there's fit, we'll say so directly — and tell you why.

    What happens after the Co-Op Year?

    You continue at your tier's standard benefits at standard pricing. Charter Wave-1 bonuses (extra newsletter slots, etc.) apply during your first program year only.

    How long does onboarding take?

    From application approval to live storefront: 14 days max. Faster if your product data is ready to upload.

    Do I get access to a brand admin portal?

    Yes — the brand portal lets you manage products, edit your storefront, submit newsletter features, and view your Reach Pool reports. (Currently rolling out for the first wave of Founding brands.)

    30-day money back — really?

    Yes. If you sign up and your first 30 days aren't what we promised, we refund the first month in full. No questions asked.

    Ready to be on the shelf?

    Apply once.
    Pick your tier inside.

    One application, one creed check, and you're in. Tier selection happens inside the form — switch anytime after.