The brands on the shelf.
Every brand below cleared the OSS Standard: headquartered here, hiring here, held to a standard.
Three tiers. One standard.
Founding
The brands we built OSS America with. Verified American operations. Founding storefronts.
Curated
Brands we've personally evaluated, met with, and added to the platform after their application cleared.
Discovery
The next-generation American outdoor brands — newer shops, regional makers, the ones the crew is currently watching.
Founding brands
Daniel Defense
The standard for serious shooters.
Visit storefrontVortex Optics
VIP warranty. No questions asked.
Visit storefrontMagpul
Function-first hardware. American-made.
Visit storefrontFirst Lite
Performance hunting apparel, designed in Idaho.
Visit storefrontWARN Industries
Winches built for serious recovery, since 1948.
Visit storefrontARB 4x4
Overland-grade suspension, lockers, bumpers.
Visit storefrontGoal Zero
Solar generators engineered for the backcountry.
Visit storefrontGarmin
Navigation, comms, and sonar. Trusted across categories.
Visit storefrontBenchmade
Knives made for life. Oregon-built since 1988.
Visit storefrontFilson
Heritage outdoor apparel, made to outlast you.
Visit storefrontCarhartt
Workwear from the people who built it. Detroit, 1889.
Visit storefrontSt. Croix
Hand-built rods, Park Falls Wisconsin.
Visit storefrontYETI
Coolers, drinkware & gear. Austin TX, since 2006.
Visit storefrontLowrance
Sonar and chartplotters. The angler's electronics, since 1957.
Visit storefrontMTN OPS
Hunter conditioning supplements. Utah.
Visit storefrontCurated brands
Sitka Gear
The mountain hunter's gear system.
Visit storefrontEcoFlow
Power for off-grid and grid-down.
Visit storefrontESEE Knives
Survival-grade fixed blades, no compromises.
Visit storefrontG. Loomis
Performance rods, designed in Woodland WA.
Visit storefrontNEMO Equipment
Tents and sleep systems. Dover NH.
Visit storefrontPower-Pole
Shallow-water anchors. Florida-built.
Visit storefrontWSF Outfitters
Guided western big-game hunts. Wyoming.
Visit storefrontWilderness Athlete
Backcountry-tested nutrition.
Visit storefront