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OSS America
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For brands · Founding Brand program

Sell where your gear is welcome.

OSS America is building the marketplace for American outdoor and Second Amendment brands. List your products free. Pay only when you sell.

You sell nothing, you pay us nothing.

$0

during the beta

8%

for your first full year of sales

$0

listing or monthly fees

50

founding spots

The Founding Brand offer

Get in first.
Lock the lowest rate.

The first 50 brands to join help us build OSS America. In return, they get the best terms we will ever offer.

Claim a founding spot
  • Free during the beta

    No listing fees, no monthly fees and no commission until card checkout is live on OSS America.

  • 8% for your first full year of sales

    Once card checkout goes live, founding brands pay 8% per sale for a full year. After that, 10%, the same as every brand that joins later.

  • 30 days' notice, no surprises

    We tell you at least 30 days before any commission starts. If you sell nothing, you pay nothing.

  • Founding Brand badge

    Your brand page and products will carry the Founding Brand mark, so shoppers know you were here first.

  • A real say in what we build

    The five questions in the application go straight into our plans. Founding brands decide what we build first.

Sell with confidence

Three ways to sell with us.

Pick what fits your business. You can change later.

Open now · beta

List & Link

Your products, our shoppers, your checkout.

We list your products on OSS America with your photos, prices and specs. The Buy button sends shoppers to your own website, so you keep the sale and the customer. Free during the beta.

Start with List & Link
Coming with card checkout

Sell on OSS

Shoppers buy here. The money goes to you.

Shoppers check out on OSS America. The payment goes straight to your own payment processor, and you ship the order. Founding brands pay 8% per sale for their first full year of sales.

Reserve your rate
For brands with a dealer program

We buy wholesale

Hands-off for you.

Have a dealer or wholesale program? We can buy your products at dealer pricing and sell them in our own store at your MAP.

Tell us about your program
Why sell on OSS America

Built for the brands America's outdoorsmen trust.

2A gear is welcome here

Firearm accessories, optics, conversion kits, knives and hunting gear belong on OSS America. We built this store for the products other platforms make hard to sell.

Shoppers who are already your customers

Hunters, shooters, campers and preppers come to OSS America to research their next purchase. They're shopping, not scrolling.

Buyer’s guides that point to your products

Our buyer's guides link straight to the products we list, so your gear shows up while buyers are deciding.

You stay in control

Your prices, your MAP, your payment processor, your shipping and your return policy. Your brand gets its own page on OSS America.

How it works

From application to first sale.

  1. 01

    Apply in two minutes

    Fill in the short form below. We read every application ourselves.

  2. 02

    We build your brand page

    Send us your product list or feed. We set up your brand page and product pages, written for search.

  3. 03

    Shoppers find you

    Through our buyer's guides, search and the OSS America newsletter.

  4. 04

    You make the sale

    During the beta, sales happen on your website. When card checkout launches, payments go straight to your processor and we bill our fee monthly, only on what sold.

Simple pricing

Free until you sell.

Listing fee$0
Monthly fee$0
During the beta$0 commission
Founding brands8% per sale for your first full year of sales
Standard rate10% per sale
Card processingPaid to your own processor, like on your website

Our commission is charged on the product price only, not shipping or sales tax. If an order is refunded, so is our commission. The full terms will be in the Seller Agreement you sign before any sale happens on OSS America.

You sell nothing, you pay us nothing.

Straight talk

We're early, and we'll tell you the truth.

OSS America is new. Our store, buyer's guides and newsletter are live and growing. Card checkout for brand sales is being built now. Founding brands get in before everyone else, lock the lowest rate, and help decide what we build next. If that sounds like your kind of deal, we'd like to hear from you.

Founding Brand application

Claim one of 50 founding spots.

Two minutes. No payment, no contract. The five questions help us build what you actually need.

Your brand

What do you make?

Five quick questions

Your answers decide what we build first.

1. Where do you sell online today?

3. Has a platform, payment company or ad network ever blocked or limited your brand?

5. Does 8% per sale for founding brands, then 10%, feel fair?

No payment, no contract. We'll email you before anything is set up.

Questions

Before you apply.

Is it really free?

Yes. During the beta there are no listing fees, no monthly fees and no commission. After card checkout is live, you pay a commission only on what you sell: 8% for a founding brand's first full year of sales, then 10%.

When does the commission start?

Only after card checkout is live on OSS America, and we'll tell you at least 30 days before. Your founding year starts on that date, so you get a full year of sales at 8%.

What can I sell?

Outdoor and 2A gear: firearm accessories and parts, optics, knives, hunting, camping and survival gear, and apparel. Firearms and ammunition aren't part of the beta. If you make them, tell us in your application.

How do I get paid?

During the beta, shoppers buy on your own website. When card checkout launches, payments go straight to your own payment processor. OSS America never holds your money; we bill our commission monthly.

Who ships and handles returns?

You do, under your own shipping and return policies, just like on your website. If we buy wholesale from you, we ship and handle returns ourselves.

What about sales tax?

Who collects sales tax will be spelled out in the Seller Agreement before any sale happens on OSS America.

Can I leave?

Yes, any time. There's no contract during the beta.

What happens when the 50 spots are gone?

New brands can still join, at the standard 10% rate. The 8% founding rate is only for the first 50.

50 founding spots.
One can be yours.

Free during the beta. 8% for your first full year of sales. You sell nothing, you pay us nothing.

Claim a founding spot

Questions first? Email rod@ossamerica.com.