Coolers, drinkware & gear. Austin TX, since 2006.
Est. 2006·Made in USA·Camping
Vetted to the OSS Standard.
YETI cleared all three pillars to earn a place on the shelf — made the right way, backed by a real warranty, and earned, not bought. A full field review from the crew is in the works.
How we vet brandsBrothers Roy and Ryan Seiders founded YETI in Austin in 2006 because they were sick of coolers that broke. The rotomolded Tundra started the category, and the Rambler drinkware line extended the same engineering to morning coffee. Headquartered in Austin, US-manufactured for the hard goods, and built into the largest American outdoor lifestyle brand of the past two decades.
Every one cleared the OSS Standard.
If you clear the three pillars, we want to read your application.
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